Two New Boutiques

For those readers that have followed the evolution of our store since we reopened Designers Center in 2005, you have seen a clear trend. Our store has not only become a store of higher end brand names, but we have gone to great lengths to enhance the shopping experience of some of these lines by adding a "Shop-in-Shop" or a boutique to our store layout.

We are very excited to announce that we have opened two new boutiques within our store: PANDORA Jewelry and ELLE Jewelry!

Our PANDORA Shop-in-Shop is the first one in the state of California, and provides shoppers with an experience similar to that of PANDORA's flagship stores that are scattered throughout Denmark. Clean and simple designs allow for the entire jewelry line to be displayed clearly for shoppers to view and understand the PANDORA concept. These types of displays have become a growing trend with PANDORA retailers, and we are very proud to provide this experience to our dedicated PANDORA customers. By the way, a merchandising representative from PANDORA will be in our store tomorrow to help with some finishing touches, so stop by to chat (and show off your bracelet) if you have a chance.

The ELLE Boutique is not only unique to our store and California, but to the entire country. We have been given the opportunity to showcase the ELLE Jewelry collection like no other store by using their fantastic new showcase to highlight their sterling silver jewelry. If you are not familiar with the ELLE line, it is a contemporary collection of jewelry designed in Montreal, with each piece containing a genuine ruby as a trademark. To kick off the new boutique, we are giving away a FREE ELLE TOTE BAG with any ELLE purchase through Christmas! Look for some of our ELLE ads in the SF Chronicle coming up!