Monday, October 6, 2008

A Vera Bradley Success Story - Plus New Patterns!

Last month, one of the Vera Bradley marketing associates that is based in San Francisco did a presentation at the Vera Bradley headquarters in Ft. Wayne, IN about store merchandising. He featured several stores to show the impact that a Vera Bradley Shop-in-Shop (a mini Vera Bradley store inside a retailer) makes on the overall shopping experience. He used Designers Center as an example, and furthermore was able to show the pictorial history of our Vera Bradley display, before and after adding the Shop-in-Shop. After the event, he was able to share with us the pictures he used to illustrate our success. Here they are . . .

2006 2006
2007
2007
2008
2008

On a Vera Bradley side note, we are excited to introduce the new Resort Collection featuring Mediterranean Blue and Mediterranean White. These limited edition patterns are available for 1 year only, and are available in every bag and accessory. The Mosaic pattern is only available in accessories, and is going to be retired at the end of 2008. We also have a FREE Gift with a $75 Vera Bradley purchase!

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